These cute window clings are sold as a pair. The larger Emoji one will cling *only* on the backside of an item (such as inside of car windows). The cling is on the front side of it only. The puppet one is able to be placed on the front or backside of something. Suitable to place on refrigerators, mirrors or other smooth surfaces. Or placed on the backside (interior side) of a car window as shown here.